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The comic-book stories about drug addiction are an instructive angle. The lead story of one crime comic, for instance, deals with narcotics. It is clear from the wording of the advertisements that the book is intended for children: "Dad and Mom will want it too." Traffic in narcotics is described and the high profits alluringly pointed out. Another crime comic describes the wonderful effects of morphine: "One needleful of joy-juice and you get so satisfied with the world you forget your obligations!"