Fools

Of course there are people who still fall for the contention of the comic-book industry that their products deal not with crime, but with the punishment of crime. Is not the very title of some of these books, Crime Does Not Pay? Here, too, adults are more readily deceived than children. Children know that in quite a number of crime comic books there is in the title some reference to punishment. But they also know that just as that very reference is in small letters and inconspicuous color, the parts of the title that really count are in huge, eye-catching type and clear sharp colors: CRIME, CRIMINALS, MURDER, LAW BREAKERS, GUNS; etc. The result of this is, of course, that when comic books are on display on the crime and not the punishment is visible. Often the type of the second part of the title is so arranged that in the display case it does not show at all, concealed as it is behind the tops of other comic books. These are a few examples:

LAWBREAKERS Always Lose
There Is No Escape For PUBLIC ENEMIES
The West Thunders with the Roar of GUNS
CRIME Can't Win
Western OUTLAWS and Sheriffs
CRIMINALS on the Run